The success of any auction item relies almost entirely on the likelihood of its being found in searches and in eBay's category listings. eBay searches find your items by the words you place in your auction titles, so include as many relevant keywords as possible without wasting space with unnecessary punctuation or nonsense words such as !!Look!! , Wow! or any other terms for which your customers won't be searching. Since eBay uses exact-match (as opposed to similar) searches, the words in your titles must be spelled correctly in order to show up in search results. But if you have the space, be sure to include some intentional misspellings (cufflinks, cuff links for example) to accommodate all customers ~ just make sure the correct spelling is also there.
With only 45 characters to work with, there's rarely room to spare in an auction title. If you're interested in including the condition or particulars of your item, do so in the subtitle. Although subtitles are indexed only in title and description searches (not the more common title only searches), they do appear in all search results and category listings and are effective in getting extra attention. A subtitle costs 50 cents so this is not cost effective for small items.
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